About AFYX – Convertible Clothing Designed to Do More

Unique Patented Concept

AFYX® (pronounced “affix”) is a convertible resort and lifestyle apparel brand redefining how clothing functions.

Designed to adapt to the rhythm of modern life, AFYX pieces are created to transition effortlessly between styles—offering versatility, comfort, and refinement in one thoughtfully engineered system.

Many of our designs feature innovative multi-way construction, including patented snap-based elements, allowing garments to transform seamlessly while maintaining structure and ease of wear. Additional interchangeable accessories further expand styling possibilities across occasions.

Produced in small batches in the USA using high-quality, sustainable fabrics, AFYX is proudly woman-owned and intentionally distributed through curated styling events and select partnerships.

Our Small Business Story

After over a decade of photographing thousands of women, designer Diana Sechrist realized that today’s wardrobe needed a fix (A-F-Y-X) . As a self-taught seamstress and pattern maker, Diana often sewed her own dresses for photo shoots,

Diana combined her love of photography and clothing design to create new brand AFYX® (pronounced “affix”), home of the best selling travel dress sets that can convert to endless styles by simply rearranging the strategically placed snaps.

Passionate about human centered design, Diana spent years rigorously fit testing her reconfigurable dress designs to ensure AFYX® supported size inclusivity ranging from size 0 to 24.

Watch our founder's story on FOX25 News Boston

The Perfect Gift Experience

AFYX® is slow fashion. We seek to embrace the power of connection (not just with snaps!) but with the ability to connect our online customers with a memorable, fun and engaging in-store retail experience.

Our Signature Collection dresses include a complimentary 20min AFYX® styling experience at our downtown Boston Newbury Street retail shop, making it the perfect gift (to yourself or a friend!).

Our first shop recently opened at 37 Fairfield St Boston MA on the corner of Newbury & Fairfield across from CVS, just one block away from the Mandarin Oriental Hotel. We accept customers who have purchased a dress by appointment only.

By picking up your dress in store, you help limit shipping waste and can leave confident on how to achieve your favorite looks!

Small Batch Production

In 2024, we contracted with a local Massachusetts factory to help meet our growing product demand. After factory production, all of our garments are finished by hand in-house and each and every AFYX® accessory that you purchase from us is hand made by our team here in our Boston area headquarters. We made a commitment to paying fair wages to our laborers.

Locally Made Hand Cut Accessories

The majority of our garments and accessories are hand-cut locally at our Boston area headquarters. It is a delicate time consuming process to create your AFYX® garments, from fabric cutting, sewing, trim/finishing to the final packaging ready for shipment.

Evolving with your social schedule

AFYX® convertible dresses are designed to evolve with spontaneous plans - you'll match the dress code.

Elegant casual? Resort casual? Formal? Just pack one dress for your next trip!

Effortless to style? Check. Raises eyebrows? Check. Accentuates your curves gracefully? Check check. This is a dress you can wear over and over again, YOUR WAY!

Raw Edges

Unlike many other brands, AFYX® garments have raw edges. Many styles are reversible, so our signature raw edges became a natural design element. Our garments have become known for the strong seams that hold them together.

Eco Friendly & Wrinkle Free Fabrics

It took years to test and select the wrinkle resistant and eco-friendly fabrics used to make our garments. We are proud to have sourced them here in the USA. Our sustainable eco-friendly fabric is produced in NY and our stainless steel AFYX® beads used to make our belts are also sourced in the USA.